MeMo² founder and owner Marcel Vogels was recently interviewed by Daily Data Bytes. Vogels looks back on the year 2020 and elaborates on 2021 and what will change in the market. The MeMo² founder will also explain the behavioral change of consumers due to the corona crisis.
‘The year 2020 was, as for most companies, a roller coaster. The months April and May were particularly challenging’, explains Vogels. ‘The processes have changed because of working from home. Some business activities have been expanded. Especially in the field of cross media analytics. However, due to our specialization in the field of cross media measurement and effect attribution, the core questions of our clients remain the same.’
You can read the interview by clicking here (Dutch only).