The organization of the AMMA Awards has announced the winners of the 2020 edition. MeMo² won the award for Best Media Research because of the submission of the THX. case. The agency was also nominated in the category Best Media Innovation.
Recently, MeMo² already won five prizes at the prestigious IAB Europe Research Awards and also the award for Innovation of the Year at yesterday’s Cross Media Awards, thanks to the submission of the THX. case. This platform offers brands, agencies and media-sellers the possibility to measure crossmedia reach, audience and effect in a fully automated and DIY way.
‘After winning several IAB Europe Research Awards, a Cross Media Award and an AMMA Award, we prove that we have taken the right path with THX.’, says Marcel Vogels, founder of MeMo². ‘This recognition will hopefully ensure that the platform will be embraced even more.’